“Content is king.”  This is something that we hear a lot.  Many people understand this truth because they know how much value Google places on this content.  Simply stated:  Information drives the Internet but duplicate content will get your web site punished.

There are a lot of really neat things that you can do online.  However, whenever you strip away all of the fancy things that can be done online, at the real heart of the Internet you will see that what is still driving the Internet is the need for information.  This is why search engines are so popular:  Whenever someone is in search of information they simply type in whatever they are in search of and hope that someone out there actually has the answer that they seek.  Most of the time their answer can be easily found.

Many people have spent a great deal of time speculating about and pondering over Google’s duplicate content filter.  In fact, this is one of the biggest, blackest holes whenever it comes to SEO discussion today.  Besides trying to figure out how this dupe content filter works, many people are also wondering why the other major search engines do not use a similar tactic.  Does this mean that Google has it all wrong?