One of the things that makes copywriting so difficult today is that there is a lot of content already available online.  While this does not seem like it would present a real challenge, the truth is that this makes it difficult for a good copywriter to stand out amongst the crowd because there are a lot of bad copywriters out there who will simply copy and paste content together and then sell it as their own.  Of course, these so called copywriters will do this in such a way as to ensure that they will not get into legal trouble for plagiarism.  Nevertheless, this will then leave a bad taste in the mouths of those who are purchasing content because once a real copywriter quotes them a price they will be turned off by the thought that they will be paying all of this money for them to cut and paste content onto their web site.  Whenever a copywriter encounters such a person, the only thing that they can do is tell themselves that the person really does not want unique, relevant or quality work and that they merely want anything copied onto their web site.

You may think that this is an exaggeration or an exception but it is not.  Take a moment to look at the copywriting jobs that are listed on web sites such as Elance or Guru. While these web sites have lots of jobs, the majority of them are only paying around $5 per page or 1 cent per word.  There are even jobs listed offering $1.50 for a 400 word article.

Thankfully there are also web sites who are doing things the way that they should be done.  These web sites are in search of true copywriters who are able to produce quality content without copying and pasting.  They want unique content that is not plagiarized.  Working with such web sites is a pleasurable experience for copywriters because the copywriter knows that this web site owner values their work.  Unfortunately there are not a lot of jobs like this available though.  This is because most web sites do not carry about quality but what they do care about is quantity.  In the end, it is these web sites that are going to get themselves into trouble with Google.

The articles that authors write for an article directory are free.  Why would anyone want to submit free articles?  There are actually two reasons for this.  First of all, submitting articles to an article directory will expose you to many new readers.  Secondly, as a web site owner you want to have as many backlinks to your web site as possible.  This is because the search engines see these backlinks as a good thing and thus rank your web site better.  One way in which to get these backlinks is by submitting articles to these directories.

Once you have a knowledge and understanding of these article directories you, as a web site marketer, may feel that this would be a great place to go whenever you are in need of an article for your web site.  After all, there is a wide range of information on the topic of your web site available right at your fingertips.  However, there is a drawback to this in the fact that each article has an author bio attached to the end of it.  Herein are a few sentences that entice the reader to visit the writer’s web site.  While you can freely publish these articles on your web site, you have to leave this bio attached, which means that you will be sending traffic to a competitor’s web site.

Another thing that must be taken into consideration whenever you use articles from article directories is that other people will also be using these articles as well.  This means that you will be caught by the duplicate content filter that Google has in place.  Once you are caught your web site will be penalized as its ranking within this search engine will drop.  You do not want to have to deal with this and thus you should write your own articles in order to avoid this situation.

A copywriter is a person who writes content for companies on a per project basis.  This means that they do not earn a salary but instead will charge you per word.  They will then write articles for you based upon the instructions that you provide them.  You will also tell them how many articles you want, how long the article should be and when you need them by.

Whenever you decide to hire a copywriter you will have numerous benefits including:

1. You will have more time to take care of the other aspects of your web site.

2. You will have increased traffic, which means more clients for you and thus more money from the purchases that they make.

3. You will experience heightened brand awareness as you build up the trust that others have in you.

Now that you know why you need a copywriter, it is time to learn how to go about hiring one:

1. Make sure that you always ask for samples.  However, if a writer only works as a ghostwriter they will not be able to show you such samples.  In this case you should pay them to write a small 250 word sample article for you.

2. Start by placing a small order.  In this way you will be able to ensure that their writing style suits your needs.

3. Never pay for everything up front.  While most copywriters will only charge you between one and five cents per work, you do not want to get burnt.  For this reason, you should make sure that you pay no more than 50% up front.

4. Be certain that you and your copywriter are able to communicate well together.  You will want them to be accessible, helpful and communicative before they even begin working with you.

The reason why there is such a demand for this type of content is because the search engines actually favor unique content.  So, each time that a search engine spider reaches out to check web sites, it will also check to see whether or not this content can be found anywhere else as well.  If this spider actually does find this content somewhere else, you will see a drop in your web site’s ranking regardless as to how hard you may have worked on anything else.

Fortunately for the copywriters who write this type of content on a full-time basis, this content does not have to be highly intellectual.  However, this content absolutely does have to be nice, interesting and clean.  This is the type of written content that many web site owners have actually coveted for quite a long time now.  Some of these web sites have actually managed to find this type of unique content.  You will be able to pick these web sites out from the crowd since they will be the ones that are the most successfully functioning web sites on the Internet today.  Of course, you are also going to be able to recognize those web sites that are being starved of such content.  These are those web sites that only have one article or that the only articles on the web site are those that have been written as an AdSense advertisement.  Such web sites are really annoying whenever you do come across them.

Regardless as to whether you have had the articles written purposefully for your web site or you have done this in an effort to increase your web site’s marketing, one thing is for sure:  You need to have your articles written around a set of keywords.  If you do not do this, then your articles are not going to have an established direction, nor will they prompt the search engines to categorize your content.  However, you are still going to want your articles to be interesting.  A good copywriter will be able to achieve both of these things though:  They will make interesting articles for you based upon the keywords that you give them.

The first thing that is important to understand is what duplicate content actually is.  Basically whenever only a few web sites have the content on them, Google has a tendency of overlooking this.  However, once a lot of web sites all have the same content on them, it no longer matters who was the originator of the content as the dupe content filter will eliminate any content that it does not believe is original.  Unfortunately, this is not always an accurate process though.  What makes this even worse is that if it is your content that has been plagiarized, there really is not anything that you can do about it.

So, as you can clearly see, tripping up Google’s duplicate content filter is a sure way to kill your rankings.  For how long will this happen though?  Some domains require seven months to recover.  However, there are also some domains that never actually recover.

Now that you can see how dire the consequences can be, you may be wondering how you can avoid this altogether.  Unfortunately, there really is no way in which to avoid this.  You should know though that Google does work very closely with CopyScape.com.  Whenever this tool finds a string of between eight and ten words being repeated across multiple domains it gets triggered.  Since this would be very difficult to conduct in real time, more than likely the results that the tool is using comes from the sand boxing that Google does every couple of months.

While there is no doubt that plagiarism is a difficult problem to effectively tackle whenever there are billions of indexed pages, there has to be a better system than this.  One great solution would be for Google to spend their billions in revenue upon hiring human editors to check on this duplicate content before negatively affecting a web site.  Unfortunately, this is not something that Google has decided to do yet.  So, until then web site owners have no real control over this issue.

1.Free articles are what many web sites choose to use. This is because there are hundreds of syndication sites with thousands of articles on each of them. Since these articles have to be used just as they have been written, with the author’s resource box attached, they can be viewed as duplicate content. This is especially true since a lot of web sites use these because they are free.

2.PLR (Private Label Rights) articles are niche related articles that have been written and sold numerous times. Whenever you purchase these articles you are simply paying for reprint rights. You will then need to make these articles unique before you use them. This can be done by simply hiring someone to re-write these articles for you or you could do this yourself.

3.Article membership web sites are abundant in number online. All you have to do is use a Search Engine to find one. Make sure that you take time to check these out to see what each one offers. You will also need to make sure that these articles can be rewritten so that you do not get penalized for using duplicate content on your web site.

4.Hire your own copywriter to write articles exclusively for your web site. All you need to do is provide the copywriter with your keywords and niche topic and they will do all of the rest of the work for you.

Now that you know where to find unique articles for your web site at, you also need to know how important it is that these articles be written for the specific niche of your web site. You want these articles to deliver information that people will come to your web site in search of. The end result here will be that you will have an authoritative web site, which in turn will improve the quality of traffic that comes to your web site.

So, regardless of which way you go about getting articles for your web site, it is important to make sure that these articles are unique. As was aforementioned, this will greatly benefit your credibility and thus improve your web site.

Content Laundromat is a new service to “clean” your PLR (Private Label Rights) content, turning the same old content everyone else is using into unique content with the push of a button. It’s not a content rewriter or synonym replacement tool and the articles will look hand written by a human not a bunch of computer generated junk… However this content will be made more unique. Your users may not even notice, but to the search engines it will look different from everyone else using the same article. And it’s not any kind of cloaking tool or anything tricky or black hat like that. In fact, once your content is “clean”, it will be even more valuable and useful to your visitors.

With the search engines getting more and more strict about filtering out duplicate content, it is becoming more and more important to have content that they see as unique. And, aside from spending hours and hours or hundreds of dollars writing your own content or having it written for you, there is little you can do to have an inexpensive and non-time consuming way to fill your sites with content the search engines love. That was the original premise of using PLR. Have someone else write it all cheaply, and share it with a few hundred people. The only problem is that the search engines caught on quickly and started filtering out all these duplicate content pages. To make the problems worse those few hundred members of each PLR site sometimes put up thousands of websites using these same articles. Well, we’ve figured out how to get around this and allow you to build your sites with this this same content, and NOT get filtered out.

And to make things even better your new content will even help the search engines see your site as a useful authority and show them what the theme of your web page is all about.

How do we do it? Well, that’s our little secret, and we plan on keeping it that way

We’re currently wrapping up private in-house testing on this amazing new service and will start Beta testing very soon. We’ll be doing a limited beta round by invite only. If you want to get an invite from us and be one of the first to use this new tool, sign up for our Release Updates by filling out the form to the right. The system will be free throughout our Beta testing period and beta tester will not have to pay a penny to use it. That’s right… It’s FREE for all beta testers! So what are you waiting for? Go apply to our beta test already!